When speaking to reporters, what is an important rule to remember?

When engaging with reporters, understanding that you are always on the record is crucial for maintaining control over the narrative and ensuring that your statements are appropriately attributed. This means that anything said can be quoted or referenced in their reports, which underscores the importance of being deliberate and cautious with your words.

This rule promotes accountability and transparency in communication, reminding individuals that every statement could impact perceptions and outcomes. This awareness encourages the careful consideration of the content and context of what is said, as once a statement is made, it may be difficult to retract or alter its interpretation.

The other aspects of media interaction, while significant, do not carry the same weight in terms of how one should consistently approach conversations with journalists. Refusing to answer a question or distinguishing between on and off-the-record statements may be relevant in certain contexts, but the fundamental principle of being on the record shapes how one prepares for and engages in discussions with the media.