What is the recommended response if you do not know the answer to a question from a reporter?

Being honest and admitting that you do not know the answer is a critical aspect of effective communication, particularly when dealing with the media. Transparency builds trust between reporters and sources. When a reporter is aware that they are receiving accurate information, it enhances the credibility of the conversation.

Indicating that you do not have the information right away does not reflect negatively on you; instead, it portrays you as someone who values honesty over guesswork. This approach allows you to maintain integrity while also opening the door for future communication, as you can follow up later when you have the correct information.

In contrast, shifting focus away from the question or completely changing the topic can create confusion and may lead to a perception of evasion. Such tactics can damage your credibility as a reliable source of information, which is crucial in media interactions.